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The Reputation Monitor

A selection of writings on what builds or destroys a good reputation

Hefner: A beneficiary of a biased court of public opinion

September 28, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 1,434 views

Hugh Hefner is dead. Long live The Hef. Love him or hate him, Hefner captured the world’s imagination living his dream surrounded by a posse of women and living with them in his Playboy Mansion. […]

The naked truth about Radebe’s crisis

May 22, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 4,543 views

The opening line of my Crisis Communication workshops is: “Bad news happens to anyone. It is a matter of when, not if.” Even if you are honest and always operate with the best of intentions, […]

Which lie or truth should the public believe about Brian Molefe?

May 12, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 2,640 views

If you are going pick a line (or a lie) stick to your story.

Zuma should have deflected Kathrada’s snub

March 29, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 1,756 views

In the film, Wag The Dog, less than two weeks before a president’s re-election bid, TV broadcast his involvement in a sex scandal in the White House. This is seen as potentially crippling to the […]

Collins Letsoalo, denials and the ill-fated media briefing

February 28, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 1,680 views

A few years ago I was consulting for a prominent South African who at some period was at the receiving end of bad press. For weeks on end the media had a major assault on […]

SONA: Zuma tries to soldier past a PR cul-de-sac

February 9, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 2,151 views

President Jacob Zuma has hit what I call public relations’ cul-de-sac. And this will be most visible at 7pm tonight when he delivers the State of the Nation Address (SONA). Exasperated by the turn of […]

#PaidTwitter: Lies and deceit have short legs

January 26, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 1,894 views

If you are going to do anything clandestine, do not have a fallout with your co-conspirators. This lesson was famously learnt by former US President Richard Nixon when someone snitched on him and his administration […]

Compassion: The missing link in the Ford Kuga PR circus

January 18, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 1,767 views

In May last year I had the privilege of meeting and interviewing Jeff Nemeth, Ford sub-Sahara Africa CEO. He came across as a reasonable man. It is for this reason that I am astounded and […]

When the spin doctor becomes the story

January 12, 2017 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 4,111 views

Government spokesperson Lumka Oliphant has thrown the country into a whirlwind with her social media post littered with profanities. If you haven’t seen the post, Google it. The long and short of her post was […]

How the Pravin matter spun a propagandist into a Comical Ali

October 31, 2016 • Rams Mabote • Rams By The Horns, The Reputation Monitor • No Comment • 3,107 views

“There are no American infidels in Baghdad. Never!” And with these words, Mohammed Saeed al-Sahar, Iraqi Information Minister during the 2003 Iraq invasion by the American and British troops earned himself the nickname Comical Ali. I was […]

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